Something I’ve been talking about to numbers of colleagues is the need to approach our students/clients/customers on the level of conversations and that in taking our first stumbling steps into social marketing, the tone of “voice” we adopt with online community interactions is all important. This is an utterly unoriginal assertion of mine (just type “Cluetrain” or “Naked Conversations” into any search engine).
Equally important is the acceptance of a redistribution of power in the new relationships we form with our customers and clients, especially in the context of Higher Education where all relationships are traditionally predicated on a clearly uneven power relationship.
How does a conversation fit in with this?
This post by Doc Searls gets much closer to the ambiguous heart of the matter concluding that:
The jury is out on whether marketing can be truly conversational
And that makes me wonder whether the marketing side is just a happy by-product – the important thing is the honesty of conversations we start or get drawn into.
Because for every person who joins in, a hundred or more are listening and judging. The distribution of power in the relationship is still uneven but it certainly isn’t with the institution any more…
Filed under: Higher Education, marketing, social media
the socila marketting doesnt mean to give the ample information or the guidance to people on web . but its the way how we takle the customer . and makes him satisfied .