Of Facebook, that is. Including me. And the current Facebook flier on my profile is offering me a 57 foot “statement yacht” (you mean there are 57 foot yachts that aren’t statements) rather than a swingers club so all is forgiven.
I still puzzle about the extent to which they’re delivering on the promise of 30,000,000 users to advertisers, though. We’ve experimented with Facebook fliers in promoting careers events for students and have generally had a much lower return on our investment than from common or garden buttons and banners on other sites more targeted to the sector (e.g. Doctor Job, Graduate Prospects et al). We aren’t the only ones – there was a flurry of commentary on the like of Reach Students, Master of 500 Hats et al a few weeks ago on the same theme.
So what are we left? Facebook applications – but the potential required entry level infrastructure for a successful campaign via application is intimidatingly high for a little not-for-profit like ourselves. Oh, and there is better targeting via demographic available but only if you’ve got a minimum $50k per campaign. And the return? About as good as banners on anywhere else, one presumes, but hardly ground-breaking.
Gotta love that Vampires app, though.
Filed under: advertising, facebook applications, facebook fliers
